Strategic Entrepreneurship

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Entrepreneurs recognize opportunities
    Create business from opportunity: the economics of one unit
  In Section 2 of this course you will cover these topics:
    What is marketing? analyzing customers and your market
    Developing the right marketing mix
  In Section 3 of this exam you will be evaluated on below listed topics:
    Smart selling and effective customer service
    Tracking fixed and variable costs
  In Section 4 of this course you will cover these topics:
    Using an income statement to guide a business
    Financing strategy: borrow debt or sell equity?
  In Section 5 of this course you will cover these topics:
    Cash flow: the lifeblood of a business
    Choosing legal structures and distribution channels
    Effective leadership: managing resources and employees
    Raising capital: tracking debt and equity on the balance sheet
    Replication and harvesting: cashing in on your brand
    Investing for a secure future