Introduction to Retail Marketing

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction.
    Consumer behavior.
  In Section 2 of this course you will cover these topics:
    Planning and budgeting.
    Dramatizing the fashion merchandise: using art elements and principles.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Visual merchandising-display.
    Merchandise presentation: tools and techniques.
  In Section 4 of this course you will cover these topics:
    Media mix.
    Advertising principles: print media.
  In Section 5 of this course you will cover these topics:
    Mechanics of building an ad: print media.
    Advertising principles: broadcast media.
    Mechanics of building an ad: broadcast media.
    Publicity and special events.
    The fashion show.
    Personal selling.
    Synergism in promotion and advertising.