Company and marketing strategy: partnering to build customer relationships
The marketing environment
In Section 2 of this course you will cover these topics:
Managing marketing information
Consumer and business buyer behavior
Segmentation, targeting, and positioning: building the right relationships with the rightcustomers
In Section 3 of this exam you will be evaluated on below listed topics:
Product, services, and branding strategy
New-product development and product life-cycle strategies
Pricing: understanding and capturing customer value
In Section 4 of this course you will cover these topics:
Marketing channels and supply chain management
Retailing and wholesaling
Communicating customer value: advertising, sales promotion, and public relations
In Section 5 of this course you will cover these topics:
Communicating customer value: personal selling and direct marketing
Marketing in the digital age
The global marketplace
Marketing ethics and social responsibility
E-Learning Experience Demo
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E-Learning Experience Demo
Thank you for your interest in viewing our E-Learning Experience demo. LUOA's Educational Management System is the World’s No 1 in terms of interactivity, ease and services on offer. Please provide us your details, educational area demo will follow shortly.
In Section 1 of this course you will cover these topics:
